Cenegenics
White Paper
⚫ Design ⚫ Illustration
Cenegenics, a luxury healthcare company focused on performance health, had just completed its first rebranding and needed to update their white paper. This document was crucial for providing inquiring leads with detailed information about the company and its programs before they engaged with a consultant. The goal was to align the white paper with the updated brand colors and positioning while shortening the original, which was nearly 30,000 characters long.
*Cenegenics, a performance healthcare company, is where I was first introduced to marketing, graphic design, and video production at a corporate level.
I focused on crafting a story that would resonate with potential clients. Although Cenegenics' approach was primarily clinical at the time, I aimed to present the information in a logical order that would appeal to individuals already considering improving their health.
I meticulously trimmed the original document, preserving the essential content —who we are, why health is important, what we do, our personalized approach and why we’re different than traditional medicine, and how to get started, while also eliminating unnecessary details. This ensured the white paper was not only informative, but also engaging and aligned with Cenegenics’ new brand identity.
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