Swan Sit

Social Media Management

⚫ Graphic Design ⚫ Video Edit ⚫ Brand Development

Swan Sit, dubbed the Queen of Clubhouse by Forbes, has an impressive background as the Global Head of Digital Marketing at Nike, Estée Lauder, and Revlon. Now a creator with 3.7 million followers, she operates at the intersection of corporate economics, digital transformation, and consumer attention. As one of the most sought-after advisors and speakers in Web3, Swan needed support to scale her business effectively.

Swan required assistance in managing her social media, transforming existing content into compelling narratives aligned with her brand, and renewing her branding elements, including colors and typography.

I began with a small brand guideline deck, outlining Swan’s purpose, mission, philosophy, brand voice, content pillars, colors, and best practices. This deck was shared with her team, particularly her video editor, to ensure a uniform look and feel across all content.

I experimented with font pairings to find a distinctive look that suited Swan’s professional image while allowing her to stand out on social platforms. We ultimately paired Mistrully with TAN Harmoni to create a sophisticated yet approachable aesthetic. This combination appealed to her audiences by balancing professionalism with a unique, personal touch. White-lined animated icons were added to amplify the message without distracting viewers. These changes have helped boost her growth and engagement.

Results

✅ Improved Organic Reach — Within a year, we achieved 3.8 million organic impressions.

✅ Significant Organic Growth — Gained 15.3K followers within a year of collaborating.

✅ AI Integration — We’ve integrated AI tools for writing captions, cutting down clips, and researching topics.

⚠️ Opportunity — As AI continues to evolve, optimizing these processes and incorporating additional tech can add significant value to content strategy and efficiency.

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Partnering with passionate brands to craft messages that resonate and designs that captivate.