NeatlyReckless

Brand Identity Package and Design

⚫ Brand Development ⚫ UX/UI ⚫ Illustration

NeatlyReckless is my personal project, paying homage to my start in web3, where I transitioned from corporate to freelancer and was inspired to start my own business. In the often chaotic world of marketing, I bring organization and a reckless abandon to creativity, transforming rough ideas into thoughtful messaging and cohesive brand visuals.

I needed a complete brand identity and a website that represented my playful approach, aimed at attracting emerging brands and entrepreneurs with the same energy.

I converted my original web3 site into a simpler, more effective platform. I hand-drew all illustrations in Adobe Illustrator to maintain a minimalist yet distinctive character. Ghosty, my mascot, became a recognizable symbol in the web3 community, serving as both a personal brand marker and an engaging conversation starter for new clients.

Results

✅ Client Growth — In the first year of launching NeatlyReckless, I worked with over 25 clients from various industries, including mental health to emerging tech startups.

✅ Increased Web Traffic — I achieved a 305% year-over-year growth, underscoring the effectiveness of the rebranding and website overhaul.

⚠️ Opportunity for Video Content — Returning to video content creation presents a significant opportunity to attract additional business and engage with a broader audience.

⚠️ Continuous Improvement — Updating the language on the website and gathering more feedback from clients can further refine the brand and enhance on-site development.

Let’s collaborate on your next design project

Partnering with passionate brands to craft messages that resonate and designs that captivate.