Happy Hive Project

Brand Identity Package and Social Media

⚫ Brand Development ⚫ Design ⚫ Illustration

The Happy Hive Project is a self-improvement challenge aimed at fostering a happier life by encouraging positive changes in daily routines, habits, relationships, and local communities. With a mission to create a hive mind effect, the project aspires to spread positivity and instigate meaningful change worldwide.

To support this inspiring mission, Happy Hive needed a cohesive brand identity that included color schemes, font selections, and imagery guidelines. Additionally, they required a series of social media posts to kickstart their journey and engage their audience right from the beginning.

Crafting the Happy Hive Project’s brand identity began with mind mapping to distill the essence of the brand. I pinpointed keywords like "hive" and "happiness." Recognizing the strong association of happiness and bees with tones of yellow, our color palette evolved to include various hues of yellow, as well as brown which is symbolic of earth and grounding. We selected bold fonts to reflect the brand’s commitment to radical happiness.

In developing their social media presence, I chose diverse stock photos to align with their inclusivity values. We also created quote cards designed to spark conversations and foster community engagement. All this was accomplished within a one-week timeframe, delivering a compelling visual and social media foundation to support their mission of spreading positivity and change.

Results

✅ Growth — +50 users in 2 weeks.

✅ Reach — +1200 accounts reached in 2 weeks of launching new account.

✅ Empowering Client — designed assets in Canva for easy handoff to client at end of contract.

⚠️ Opportunity — Small businesses that are just starting out often operate on tight budgets. Providing them with user-friendly graphic design tools and templates ensures a smooth handoff and empowers them to sustain their branding efforts without ongoing professional design support. This strategy can be a key differentiator in building strong client relationships and delivering lasting value.

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