Anonymous

Web Design and Development

⚫ Brand Development ⚫ UX/UI

FinQuest is an emerging tech startup dedicated to addressing the challenges learners face in finding trustworthy and personalized AI-generated content. Fin, their proof of concept, introduces proprietary software and a digital educational content platform that ethically sources experts, compensates creators and thought leaders, and creates a personalized experience for learners to build trust.

They needed a website with a quick turnaround of less than a month. The site needed to be functional with an easy handoff, allowing their team to make changes as they progressed. The focus was on simplicity and highlighting the solution for their users rather than the technology behind it.

*Disclaimer: The brand name, copy, and functionality of this brand have been changed to respect their privacy as they go through Series A VC funding rounds.

I utilized Squarespace, knowing its design limitations would be advantageous for creating a simple, easy-to-use website. I concentrated on strong supportive graphics centered around a mobile device, reflecting the primary user experience of their platform, which started as a text message feature.

I adopted a color palette featuring light blues, greens, and oranges, chosen for their symbolism of trust, warmth, and invitation. This approach ensured the site was visually appealing and aligned with the brand's values.

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